A huge 92 percent of people depend on the humble sandwich up to seven times a week, while a trusty round of toast is the go-to breakfast for 87 percent. And as summer approaches and picnics in the park become ever present, average sandwich consumption is expected to grow by almost 40 percent. But despite Brits being bonkers for bread, the research of 2,000 adults found 60 percent wish the food item was healthier and had more nutritional benefits.
The study was commissioned by gut wellness bakery brand, Genius, to mark the launch of its new Gut Lovin’ range.
Kizzy Beckett, from Genius, said: “We know that the last year has made people more aware of their health.
“Many consumers are on the lookout for simple swaps that help them feel great, full of energy and give them the confidence they are doing something really positive for their overall wellbeing.”
The study also found that, perhaps unsurprisingly, Covid has had an impact on how Brits shop and eat, with 27 percent becoming more conscious of the foods they eat.
And two thirds (61 percent) have been actively seeking out easy, healthy swaps when doing their weekly shop.
When it comes to consumption across the UK, those in Wales eat bread a whopping 16 times per week and rely on toast for breakfast more than anywhere else in the nation.
London dwellers are most likely to pack their picnic baskets full of sarnies this summer, predicting their sandwich consumption will increase by 54 percent over the next few months.
The new range from www.geniusfood.com has active cultures to promote good gut health – which can boost immunity, improve mood and help the body absorb more nutrients.