Hula Hoops’ owners KP Snacks often launch new products, available in major UK supermarkets. Its latest venture is introducing new flavours to its Hula Hoops range.
The bags will cost £1.99 each.
Kevin McNair, Marketing Director at KP Snacks, said the new format was a “natural step to building growth” for Hula Hoops.
He explained that taste was a “critical element of the sharing occasion”, while the brand hoped that the “bold new flavours” would appeal to target consumers.
Mr McNair added: “Given the strong performance of the brand across grab bags and PMPs, we’re confident that we’ve got a really exciting proposition with strong market potential.”
KP Snacks said the product is “designed for mass appeal and looks to provoke excitement among shoppers”.
Mr McNair commented: “Butterkist is proud of its position as the nation’s favourite popcorn brand and we strive to continue to provide high quality snacks which intrigue and delight our consumers.
“Butterkist Crunchy Orange Chocolate brings a fun and modern twist to an established and much-loved brand, providing enjoyment and excitement for consumers, and a fresh and innovative flavour to the category.”
Butterkist is the UK’s number one popcorn brand and already has an original toffee popcorn flavour in its range.