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Iceland slashes the price of food by 50% to mark its 50th birthday

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Alternatively, this range will be available in-store along with the retro range launched for their birthday.

This includes shoppers’ favourite foods including Warbutons and Birds Eye but the supermarket is bringing back their most memorable packaging from many years ago. 

Richard Walker, managing director at Iceland Foods, said: “Our 50th year is a great excuse to celebrate with some of our favourite brands.

“We’ve worked with many household names for decades so it was great fun revisiting the archives to create some exclusive packaging for our customers to enjoy.

 


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