New vegan KitKat launches in UK stores today – ‘huge news’

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The bar, which has an RRP of £1, is hitting shelves in the UK today. It has been certified by the Vegan Society.

Louise Barrett, head of the Nestlé Confectionery Product Technology Centre, said: “Our challenge when we set out to create a vegan-friendly KitKat was to recreate this iconic product using plant-based alternatives.

“To achieve this, we worked very hard to get the right balance between the milk alternative and the cocoa.

“The result is a vegan chocolate that we’re very proud of, and that we hope will be enjoyed by KitKat fans everywhere.”

Sascha Macchi, brand manager, said: “KitKat is such a successful brand because it has evolved throughout its history, and the arrival of our vegan-friendly bar means there is now a delicious alternative for anyone looking to enjoy a plant-based break.

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